In today’s digital-first world, the healthcare industry is no longer dependent on the word-of-mouth referral alone. With the correct strategy and equipment, clinics can draw a stable stream of new patients through online channels. One such success story is how Raju Solutions, a major digital marketing agency in Visakhapatnam, helped a local clinic to attract 200+ new patients in just one year using meta advertisements (Facebook and Instagram advertisements).
In this blog post, we break down what we can learn from these results, our challenges, and what clinics learned from this journey.
Customer: A growing clinic in Visakhapatnam
Our customers were a multilevel clinic in Visakhapatnam that offered general, pediatric, and clinical services. While he had a loyal patient base, he was struggling to move beyond his current number. They wanted to attract walk-ins and appointment bookings, especially from new residents moving to the area.
He approached Raju Solutions with the goal of
“Help us reach more patients online and create long-term belief in our brand.”
Challenge: Low Digital Visibility
Before working with us, the clinic had a minimal online presence.
No ongoing advertising campaign
Bad engagement on their social media pages
Low visibility in local search results
The website tour was below 300 per month.
They are spending on offline marketing (flyers, posters, local newspapers) with a very low return on investment. This was the time to transfer to a performance-driven digital marketing strategy.
Our strategy: smart, targeted meta advertisement
At Raju Solutions, we believe in a patient-centric view. We did not just run advertisements—we created a digital journey that connects with people seeking healthcare.
Here’s how we did this:
1. Audience research and personality building
We identified three main target groups:
Young parents in search of pediatric care
Working professionals require general consultation.
Chronic patient
Using A’s advertising manager tool, we created a custom audience based on it:
Location (within a radius of 10 km of the clinic)
age category
Health interest
Last engagement with pages related to healthcare
2. Highly revolutionary
We produced professional scenes and videos.
Doctor introduction
Patient’s admiration
Seasonal health tips (e.g., monsoon security, summer hygiene)
We focus on sympathy and trust, using the faces of real employees instead of stock images. Advertisements include headlines:
“Do you have a family doctor you’re looking for?”
“Book your health online—online—no waiting time!”
“Reliable care. Local doctor. Cheap fees.”
3. Conversion-centric landing page
Instead of directing advertising clicks on the home page, we created a dedicated landing page for each service (e.g., pediatrics, diagnosis, general checkup).
Each page was
Apparent call to action (“Book Appointment Now”)
WhatsApp integration
Google Map for Location
Doctor Credit and Clinic Time
This improved conversion rates by 35%.
4. A/B test and adaptation
We tested:
Separate advertisement copy
CTA is now called on (now called Call a Book vs…).
Image vs. video creative
Morning vs. evening advertising slot
Ourbest–performing advertisements obtained a click-through rate (CTR) of 3.9%, which is above the industry average of 1.5%.
Results: What We Achieved in 12 Months
Here’s a snapshot of the success we delivered:
| Metric | Before | After (12 Months) |
| Monthly Website Traffic | 300 | 3,500+ |
| Monthly Appointment Requests | 20–30 | 100+ |
| Patient Walk-ins via Ads | 0 | 200+ |
| Cost per Lead | – | ₹48 only |
| Facebook Page Followers | 200 | 2,800+ |
| Instagram Engagement | Minimal | 5x increase |
Not only did the clinic gain new patients, but they also built stronger brand awareness in Visakhapatnam’s competitive healthcare market.
Why did this work? Raju’s solution benefits
At Raju Solutions, we are experts in hyperlocal digital marketing for service-based businesses such as clinics, salons, education centers, and more.
Does separate us:
✅ Customized strategy for every customerSpecialization in MET Meta Advertisements and Google Advertisements
✅ Local SEO and online reputation management
✅ Dedicated aid team in Visakhapatnam
We do not just run advertisements—we create a digital ecosystem that generates average commercial development.
Clinic and doctors major takeaways
If you are a clinic or doctor in Visakhapatnam—or anywhere in India—here is what you can learn from the study of this case:
Digital marketing is no longer optional—your patients are online, searching for services like yours.
Meta advertisements provide unbeatable local targeting to attract people in their region.
Professional branding and views can set you apart from the contestants.
Data-powered decisions (A/B tests, analytics) improve ROI.
Partnership with a local expert agency such as Raju Solutions ensures personal attention and proven results.
Are you ready to develop your clinic?
Whether you are a new clinic or an established exercise, Raju Solutions can help you reach the next level with powerful digital marketing strategies.
📞 Call us today at +918978314110.
🌐 Visit www.rajusolutions.in
📍 Located in the heart of Visakhapatnam