The Big Digital Marketing Confusion
In today’s fast growing digital scenario, businesses in India have to face a difficult option: Should I use Facebook advertisements or Google advertisements to increase my business?
Both platforms are powerful. Both help customers reach online. But they work in different ways, and choosing the right can give better results for your budget. Whether you are the masters of a small business in Vizag or a brand with large goals, this guide will help you decide.
Let us compare Facebook advertising vs Google advertisements in a simple and clear manner, created by your reliable digital marketing agency Raju Solutions in India.
Facebook Ads vs Google Ads: Quick Comparison Table
| Feature | Facebook Ads | Google Ads |
| Platform Type | Social Media | Search Engine |
| Best For | Brand awareness, visuals | Search intent, leads |
| Ad Format | Images, videos | Text, shopping, YouTube |
| Targeting | Age, interests | Keywords, search terms |
| Avg. CPC (India) | ₹3 – ₹12 | ₹10 – ₹90+ |
| Result Speed | Fast engagement | Fast conversions |
| Learning Curve | Easy | Moderate to Advanced |
1. Start with your goal
The first step is to ask: what do I want from this advertisement?
Use Facebook advertisement if:
- You want to make brand awareness
- Your product is for ordinary people (eg clothes, food, lifestyle)
- You want more followers, choice and engagement
- You want to retarget people visiting your website
- You are offering a limited time to social audience or promoting the program
Use Google Advertisement If:
- You want quick lead or sales
- You provide services like plumbing, coaching, digital marketing
- Your audience is already searching for your service
- You want to target specific keywords
- You are focused on results and ROIs
- Understanding your goal is the foundation of any successful advertising campaign. In Raju Solutions, we always start with customer goals to create a right strategy.
2. Budget and Costs in India (2025 updated)
Let’s talk about money. How much will you spend?
Facebook Advertisement:
- Average cost per click: ₹ 3 to ₹ 12
- Impression (CPM): ₹ 50 – ₹ 120
- Easy to start: ₹ 100/day also
Google advertisement:
- CPC: ₹ 10 to ₹ 90+ (Based on Keyword)
- High competition = high cost
- Displays are cheaper than advertising advertisements
Our Tech: Facebook advertisements are cheap but not always better. Google advertisements bring people who are ready to buy.
Owners of small businesses can be wooed by a low cost of Facebook advertisements, but it is important to see a large picture. Low cost does not always mean better results. Google advertisements can change high intent traffic more often, which can give you better returns on investment over time.
3. Targeting option
Targeting makes all differences in advertisements. Reaching the right audience at the right time gives success.
Facebook Advertisement:
- Age, gender, city
- Interest and behavior
- Retargeting (previous website visitors)
- Lookalike audiences (similar to your customers)
- Engagement custom viewer (people who like, share, or comment)
Google advertisement:
- Keywords (eg “Best Web Designer in Vizag”)
- Location-based targeting
- Search time and intentions
- Device and schedule control
- In-market and affinity audience
Tip from Raju Solutions: Use Facebook for Brand Building and Google Advertisement for Straight Lead. For many of our customers, the consequences of both have increased the results 35%+.
4. Advertising format difference
Facebook:
- Image and video post
- Carousels (multiple images)
- Reel and stories
- Lead form (without leaving Facebook)
- Messenger and WhatsApp Advertisement
Google:
- Text advertisement on search results
- Shopping advertisement for products
- Display banner advertisements on websites
- Video advertisement on youtube
- Local Services Advertisement (In selection categories)
Decision: Facebook wins with visual. Google search wins with visibility. Choose the platform that suits your audience behavior.
5. Conversion and results
What about the results? Which platform gives better ROI?
Facebook:
- Great for engagement and access
- But users cannot buy immediately
- You may need to show your advertisement several times
- Story and brand works well for personality
Google:
- High conversion capacity
- The best works when people already want a solution
- Expensive, but gives fast results
- Excellent for lead generation and local services
Conclusions: Conversion for awareness and remarketing and use Google Advertisement for Facebook. Most of our high-permitted campaigns in Raju Solutions uses both.
6. Real example in India
Case 1: Fashion Brand
- Facebook advertisement used in Hyderabad
- Targeted 18-34 age group
- 2,000+ followers and 150 orders in 3 weeks
Case 2: AC repair service in Delhi
- I used google search advertisements for “AC repair”
- Leeds with ₹ 25,000 budget in 400 30 days
Case 3: Coaching Institute in Vizag
- Use Google Advertisement for “IELTS Coaching Vizag”
- Facebook advertisement to retiring those who visit their site
- Results: 80+ signup in a month
Lesson: Both work well if used with the right strategy.
7. What Raju Solutions Recommends
| Business Type | Best Ads |
| Local Services | Google Search + Facebook Remarketing |
| E-Commerce | Facebook + Google Shopping |
| Events | Facebook & Instagram |
| B2B Services | Google Search + YouTube Ads |
| Coaching/Training | Google Ads + Facebook Lead Forms |
We use both platforms smartly depending on client needs. At Raju Solutions, our digital marketing experts plan budget splits based on client industry and business stage.
Final Decision: Which is Better?
| Criteria | Winner |
| Awareness | |
| Sales Leads | |
| Budget Friendly | |
| Ready-to-Buy Users | |
| Visual Appeal | |
| Search Traffic | |
| Retargeting | |
| Lead Quality |
Smart Strategy: Use both platforms together. Google for people who search, Facebook to retarget and remind them. This dual strategy brings higher conversion rates.
Start Advertising with Raju Solutions
Running ads doesn’t have to be hard. At Raju Solutions, we:
- Set up and manage Google & Facebook Ads
- Create stunning creatives and landing pages
- Optimize for leads and conversions
- Track performance and ROI
Whether you’re in Vizag or anywhere in India, we’ll help you grow your brand online.
🌐 Visit: www.rajusolutions.in
📩 Email: hello@rajusolutions.in
📞 Call/WhatsApp: +918978314110
FAQs
Q1. Can I run both Google and Facebook Ads?
Yes! In fact, combining both gives the best results.
Q2. Which gives faster leads?
Google Ads – especially for service-based businesses.
Q3. Is Facebook Ads better for brand awareness?
Absolutely! It’s the best platform for visual branding.
Q4. What if my budget is low?
Start with Facebook Ads. Then slowly scale with Google Ads.
Q5. How soon can I see results?
Google Ads can deliver leads in a few days. Facebook Ads may take a week or two to optimize.
Q6. Will Raju Solutions help me choose the right one?
Yes. We offer free consultations to help you decide based on your goals and budget.
Don’t Waste Your Budget. Advertise Smart with Raju Solutions!
Get expert help with ads that convert. Our team is ready to grow your business online.
🔗 Contact us now: www.rajusolutions.in