Email marketing remains one of the most powerful and economical digital marketing channels in 2025. Whether you are a startup, freelancer, e -commerce business or a large company, choosing the right email marketing software can make a big difference in how you connect with your audience, boost sales and create customer loyalty.
In this blog, we put together the top 10 and email marketing software tools for 2025, including free and paid options. Each tool is selected based on ease of use, automation features, prices, integrations and overall performance.
Why use email marketing software by 2025?
Before we go to the list, we will quickly highlight why the use of email marketing software is crucial:
Automated Campaigns: Save time automating side dishes, welcome emails and newsletters.
Segmentation and Personalization: Direct the right people with the right message.
Analytics: Measure opening rates, click rates, conversions and optimize campaigns.
Design Models and Tools: Create professional and emails without the design skills.
Top 10 Email Marketing Equipment for 2025
1. Mailchimp (Free and Payment)
Best for: Early and small medium business.
key features:
Drag-end-drop email builder
Pre-constructed automation workflows
A/B Test and Analytics
Free plan is available up to 500 customers
Why choose: Mailchimp provides a user -friendly interface and great analysis. This is ideal for businesses starting now.
2. Brevo (East Sendinblue) (Free and Payment)
Best for: Email + SMS growing business in search of marketing.
key features:
Email, SMS and WhatsApp Marketing
Real time reporting
CRM facilities
Free plan with 300 email/day
Why choose: Brevo is an all-in-one solution with excellent automation and pricing.
3. Convertkit (Free and Payment)
Best for: Manufacturer, Bloggers and Online Teachers.
key features:
Visual automation builder
Landing page builder
Subscriber tagging
Free scheme up to 1,000 customers
Why choose: Focus on creators, convertkit is great for audience engagement and content-driven strategies.
4. MAILERLITE (FREE AND PAID)
Better for: freelancers, soilopreneurs and small teams.
Main resources:
Drag editor and release
A/B test.
Automation workflows
Free plan of up to 1,000 subscribers and 12,000 and emails/month
Why choose: Clean and accessible design and automation tools easy to use.
5. ActiveCampaign (paid only)
Best for: Advanced Marketing professionals and e -commerce companies.
Main resources:
Advanced Segmentation and Marking
Powerful sequences of automation
CRM and sales automation
More than 870 more integrations
Why choose: A power platform for ready -to -scale companies.
6. Getresponse (free and paid)
Better for: Companies wishing all-in-one marketing.
Main resources:
Email marketing, destination pages, webinars
IA -mail generator
Marketing Automation
Free plan available for up to 500 contacts
Why choose: Get Response combines several marketing tools on a platform.
7. Moosend (free and paid test)
Best for: Electronic Commerce Stores and Limited Budget Marketing Professionals.
Main resources:
Product Recommendation Engine
Advanced automation
Real Time Reports
Affordable prices
Why choose: Moosend offers cutting -edge features for a cost fraction.
8. Constant contact (paid only)
Better for: small companies and non -profit organizations.
Main resources:
Event Management Resources
Simple and email models
Real Time Analysis
Social Media Integrations
Why choose: It’s easy to start and excellent for E -mail event marketing.
9. Klaviyo (free and paid)
Best for: E -commerce stores using Shopify or Woocommerce.
Main resources:
Automation focused on e -commerce
Pre-constructed flows for cart abandonment, welcome series
Deep integration with Shopify
Free up to 500 contacts
Why choose: Klaviyo is adapted to boost online sales with behavior-based email flows.
10. Zoho campaigns (free and paid)
Better for: Companies that already use Zoho Suite.
Main resources:
Synchronize with zoho crm
Pre-Projected Email Models
Advanced automation
Free plan for up to 2,000 and emails/month
Why choose: Perfect if you are already in the Zoho ecosystem.
Quick Comparison Table
| Software | Free Plan | Best For | Standout Feature |
| Mailchimp | ✅ | Beginners | A/B Testing + Templates |
| Brevo | ✅ | Growing Businesses | Email + SMS + WhatsApp Marketing |
| ConvertKit | ✅ | Creators & Bloggers | Visual Automation |
| MailerLite | ✅ | Solopreneurs | Clean Interface + Affordability |
| ActiveCampaign | ❌ | Advanced Users | Deep Automation + CRM |
| GetResponse | ✅ | All-in-one Users | AI Features + Webinars |
| Moosend | ✅ (Trial) | E-commerce Marketers | Product Recommendations |
| Constant Contact | ❌ | Small Biz & Nonprofits | Event Marketing Tools |
| Klaviyo | ✅ | Shopify/WooCommerce Stores | Behavior-Based Automation |
Final thoughts
The choice of marketing software by right in 2025 depends on your business goals, budget and level of knowledge. If you are just starting, tools like MailChimp or MaiLlite are perfect. For advanced automation and sales campaigns, consider ActiveCampaign or Klaviyo.
Remember that the best software is what meets your exclusive needs – test some using your plans or free attempts before making a decision.